The Psychology of Influence & Persuasion

Course Objectives

Ideal for those who have completed training in communication, or who have completed IIR Executive Development's Persuasion, Negotiation & Communication course

Key Learning Outcomes

• Understand the psychology behind your's and other's motivations and behaviours
• Understand favoured learning styles of others and how to use these to for optimum outcomes
• Learn the powerful principles of the science behind key elements of human interaction, persuasion and influence
• Interpret how to build rapport with anyone at anytime
• Tailor your communication methods to improve performance
• Master confrontation without defensiveness
• Resistance handling, turn a negative into a positive

What Participants Liked & Learnt

"I enjoyed the intimate set-up with limited numbers. The format was good... I have learnt a lot of new techniques and methods"
Design Development Manger, James Clifford Construction

"Open, funny, enthusiastic and knowledgeable"
Change Manager, ConnectEast

"Relaxed style, good conversationalist, kept session flowing. Very good"
Director, James Clifford Construction

About the Course

This course aims to overcome communication habits and hurdles by tackling them head-on.

Gain insight into using practical solutions and back them up by delving into the little known unconscious mind. In addition, learn how the unconscious mind influences thought, language and behaviour, and how communication goes far beyond the actual words that you say.

More importantly, it’s how you say what you say and the way that you act while you’re saying it.

Successful outcomes are also dependent on the listener’s view of the world and their preferred learning style. Learn to elicit the action signals and communication methods from others and adopt their style to ensure the interpersonal communications are effective, persuasive and reach the desired outcome.

This course will provide you with the communications armoury to enable you to communicate effectively with anyone, at any level, and more importantly implementable in the business arena directly after the course.

Who Should Attend

• Executives who know they must relate well with those around them to be successful.
• Communication specialists or those who work in functional areas that use communication strategically or difficult stakeholder groups
• Ideal for those who have completed training in communication, or who have attended and completed the IIR Executive Development's Persuasion, Negotiation & Communication course

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