Taking your business to the next level
Entering the world of business and establishing your own company is one of the most challenging things one can do. It takes capital, courage, commitment and a lot of hard work.
Roger LaSalle
But to take your business to the next level once you have made a start is really quite straight forward. And it can be done with little risk, certainly far less risk that you took in getting started; and it’s all about innovation and the leverage that an be applied to your existing market presence.
The real secret lies in understanding and the real use of “innovation”, a word best defined as “Change that Adds Value” © La Salle 19999
By this I do not mean the abstract concepts of innovation, or so called “brain storming” or mood changing in the hope that some inspiration may came. Businesses cannot rely on hope. Instead what is meant is actual innovation that is directly applicable to all of your products, services and functions. It’s with the simple process of innovation that you can move your business to new heights.
In short there are three opportunities that are immediately available to you once you understand the simple mechanism.
You can innovate your:
• Products
• Services, that is, the way you do business
• Processes, that is, how the business operates.
Innovation of products can leverage off the four fundamentals, called “Seeds”, that
underpin any product.
The seeds are....
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© Roger La Salle 2006
Roger La Salle, often referred to as Australia “innovation guru” is the creator of the"Matrix Thinking"™ technique and is a widely sought after international speaker on, Innovation, Opportunity, and business development. He is the author of three books,
Director of a number of companies both in Australian and overseas and has been responsible for a number of successful technology start-ups. In 2005 Roger was appointed to the "Chair of Innovation" at the Queens University in Belfast.
http://www.matrixthinking.com
